Denture cleanser tablets.(O-T-C Report/Best-Sellers In Key Categories)(Illustration)

DENTURE CLEANSER TABLETS volume plummeted across the board in the mass market, despite the graying of America. In fact, of the top seven brands in the category, fourth-place Polident Overnight from GlaxoSmithKline was the only one to post a sales gain in drug stores. Volume of Polident Overnight advanced 4.1% to $3.1 million, giving it a 10% category share. Unit sales of the brand climbed 6.2% to 666,000, good for a 9.1% share.

Other lines in the Polident brand family, however, did not fare as well. Sales of No. 2 Polident dropped 6.4% to $7.6 million. The brand had a 24.4% category share. Unit volume fell 6.5% to 1.58 million, still good for a 21.7% share.

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